MARKET

Market is not a common word we hear or familiar, but in the sense that we really do not know what the actual market. Here I will explain about what the market. Understanding the market according to the author meeting a buyer and seller. And understanding is a group of individuals (individuals or individual) that has a demand for certain goods, purchasing power, and intend to make a purchase.

            The author will discuss the market as an example of "Indomaret" Margonda road near where I live. Market behavior is a habit pattern of the market includes the process of (mental) decision-making as well as physical activity or organization indivual with the product of time, assessment, assurance, procurement, usage patterns, and the rejection of a product.

Where I will create a profile and understanding of the market that I really perilakun in Indomaret located in roadway Margonda, the author will explain about:

1. Who, what, how, when, where purchase is made?

 2. Why does the product purchased (in decline)?

 3. How does the buying process happen?

Profile and market behavior the authors explain that this is not always kostan (fixed), will always be changing market behavior yesterday or yesterday sales differ from current market behavior. And will vary with the behavior in the future. Therefore, the question / profile that I created today do not just have a question for the moment only, but must be given also to explain behavior and market profiles of these days - the time will come.

Here the author will explain what is already the author carefully in a market that Indomaret, where visitors usually starts from the middle, down, into the upper classes of society both inside and outside masyarat. Usually the best-selling product in Indomaret is indomie, toddler milk, drinks, cigarettes, lighter danmakanan. This is because the prices are affordable and efficient. Purchases were made starting from morning till night and peembelinya most. Although Indomaret open all the time. This is very beneficial to the communities around where the time required Indomaret always there. Sometimes a person buy or reject products that do not coincide with that in want, not according to the rules, again because of wrong information.

And can we see how sikapa employees to visitors. Here, the researchers saw that the attitude among employees and visitors sangalah friendly - so friendly place yanga sales and purchase transactions that satisfy both sides Indomaret Trust dominant in the people here believe is caused by the buyer will be satisfied with thorough Indomaret service with goods in sales so that visitors believe and feel satisfied with the comfort of cans.

Indomaret strategic location which lies between the intersection of major highways and public so that many visitors and their owners big profits. Thus the surrounding community or outside the community took the decision to shop at Indomaret because of various things that have been meticulous and the author explains.

Thus the results of my research in the market that Indomaret careful around the home writer. Good writing is useful for readers and to obtain information about Indomaret. The author expects the reader criticisms and suggestions to develop this paper. The authors thank